The CD single featured a brand new b-side entitled "She", while an exclusive remix of "The Promise" by Jason Nevins was available as an iTunes exclusive. It was originally scheduled for release on 27 October 2008, but the release was brought forward a week. The physical CD was released in the UK a day afterwards. The song was released as a physical CD single in Ireland on 15 October 2008, followed by a digital release in Ireland and the United Kingdom on 19 October. During promotion, Girls Aloud announced dates for 2009's Out of Control Tour. Release ĭescribed by the band's website as a "stormer of a track", "The Promise" premièred on Switch on BBC Radio 1 on 14 September 2008. The day before the song was due to be delivered to Fascination Records, the entire backing track was ditched and replayed. The group defied their record label's demands for another song to be released as the lead single, with the label claiming that the song would be "pop suicide", and Nadine Coyle, who had just flown out from Los Angeles to do the Out of Control album photo shoot, threatened to not participate in the photo shoot at all and to immediately fly back to Los Angeles until the label conceded to the group's demands. As soon as Girls Aloud heard the song, they decided it should be the first single from Out of Control. They needed the theme tune to the biggest girl group on the planet". Higgins said, "We knew that was the piece of music Girls Aloud needed to announce them as a supergroup in this country, so we knew we couldn't drop the ball melodically or lyrically." He elaborated, "Girls Aloud's records were more driving and pumping and innovative then than they are now because that's not what's required "The Promise" was the sound of a big group, a group about to be huge. Higgins and Miranda Cooper, afraid they would "ruin the moment", waited weeks to write the song's lyrics they eventually wrote the song in seven minutes. The backing track for the song was composed by two Australian musicians, Jason Resch and Kieran Jones, who would later play the song for Brian Higgins. The album version of "The Promise" is around fifteen seconds longer, opting for a repeat and fade of Sarah Harding's first verse following the final chorus.
The radio edit lasts 3:42 and has a cold ending. A key change takes place before the song's final chorus.īoth the radio edit and the album version of the song were edited from the full-length version for release. "The Promise" is composed in rondo form, the chorus serving as the song's only repeated section. The chord progression varies throughout the song, but chords include E, Am, C, A, Dm, and D. Peter Robinson, however, noted that the song "also hinted at a mellower side of 1970s New York disco, as if it were some sort of long soundtrack from a deleted scene in Saturday Night Fever." The song is written in A major with a time signature in common time and a tempo of 88 beats per minute. It has been described as "a 1960s-influenced pop gem given a contemporary Girls Aloud twist".
"The Promise" is an homage to 1960s music, particularly Phil Spector's famous Wall of Sound technique. "The Promise" was awarded Best British Single at the 2009 Brit Awards, the group's first win at the ceremony. The song was praised and appreciated by most contemporary music critics, who lauded the song despite considering it unusual for Girls Aloud.
"The Promise" was promoted through numerous live appearances, including a high-profile performance on The X Factor, and served as the opening number of 2009's Out of Control Tour.
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The music video is set at a drive-in movie theatre, where Girls Aloud watch themselves performing as a 1960s girl group on screen. Upon its release in October 2008, the single became Girls Aloud's fourth number one on the UK Singles Chart, continuing their six-year streak of top ten hits. Influenced by Phil Spector and music of the 1960s, "The Promise" is an upbeat love song. The song was written by Brian Higgins and his production team Xenomania. " The Promise" is a single by British-Irish girl group Girls Aloud, taken from their fifth and final studio album Out of Control (2008).
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